AI Policy
Back to HomeLearn how Thomson Directories Limited (trading as bluecatdigital and thomsonlocal) utilises artificial intelligence responsibly to support digital advertising services.
Registered Office & Company Details:
Thomson Directories Limited — Company Registered in England & Wales No. 08597012
14th Floor, 33 Cavendish Square, London, W1G 0PW | Operating HQ: Suite G5, Ferneberga House, Alexandra Road, Farnborough, Hampshire, GU14 6DQ
Our Commitment to Responsible AI
At bluecatdigital and Thomson Directories Limited, we embrace artificial intelligence (AI) technologies responsibly, transparently, and ethically. We use AI tools to enhance our service delivery, improve efficiency, and support local UK businesses in their digital marketing efforts while always maintaining human oversight and data security.
How We Use AI in Our Services
We may deploy AI and machine learning technologies across the following operational areas:
- Campaign Optimisation — analysing search trends, keyword performance, and campaign analytics to maximise return on ad spend.
- Content Assistance — assisting in draft generation, grammatical refinements, and content ideas for business profiles and websites.
- Customer Support & Efficiency — automating administrative workflows, routine enquiry routing, and platform monitoring.
- Data Quality Verification — automated validation of business address formats, directory synchronisation consistency, and duplicate detection.
Human Oversight & Quality Assurance
AI technologies assist but never replace our dedicated team of digital marketing professionals. All advertising campaigns, creative deliverables, website structures, and customer agreements undergo rigorous human review by our UK-based specialists before final publication or delivery.
Data Privacy & Algorithmic Safety
We maintain strict adherence to UK GDPR and data protection laws in our use of AI systems:
- Confidential Data Protection — we do not use your private personal data or confidential campaign data to train public AI models.
- Vendor Assessment — all third-party AI technology partners are vetted for stringent security standards, UK/EEA data residency compliance, and contractual confidentiality.
- Non-Discrimination — we actively monitor AI systems to ensure algorithmic fairness and prevent bias in advertising distribution.
Enquiries & Feedback
If you have questions about how AI is utilised within your campaigns or wish to discuss our technical policies, please reach out to our team at info@thomsonlocal.com or call 03330 145 045.